SEO Image Filename Generator

An SEO image filename generator for whole folders of photos

Google’s image guidelines put it plainly: a name like my-new-black-kitten.jpg is better than IMG00023.JPG. This SEO image filename generator turns camera names into short, descriptive, hyphenated, lowercase file names — from a description you type for each picture, or from the old name when it already says something useful — and downloads the renamed images in one ZIP.

It handles the details that trip people up. Hindi, Tamil, Bengali and other Indian scripts are transliterated into readable Latin letters (लाल सूती साड़ी becomes lal-suti-sari), accents are removed (crème brûlée becomes creme-brulee), filler words are trimmed, long names are cut between words, and repeated names get -2, -3. Each image also gets an alt-text draft, clearly marked “EDIT ME”. Everything happens in your browser, so the photos never leave your device.

How to rename images for SEO

1. Drop your images onto the box, or click to choose them. Nothing is uploaded.
2. In Descriptions or keywords, write one line per image in the same order — what the picture shows, in any language. Leave a line blank to reuse the old file name.
3. Optionally add a Main keyword and a Name pattern, such as {keyword}-{nn} for a numbered product series.
4. Check the New file name column and edit any name directly — it is cleaned up for you.
5. Choose Keep the format or convert to JPG, WebP or PNG, then press Download renamed images (ZIP).
6. Open filename-mapping.csv from the ZIP, rewrite each “EDIT ME” alt text, and use the ready-made <img> tags.

SEO Image Filename Generator features

Worked example

Three product photos arrive as IMG_20260512_103045.PNG, Café Crème.JPEG and DSC00012.png. With the description lines “Red cotton saree with a gold border”, a blank line and “लाल सूती साड़ी”, the suggestions are red-cotton-saree-gold-border.png (“with” and “a” removed, the extension lower-cased), cafe-creme.jpg (taken from the old name, accents removed, .JPEG shortened to .jpg) and lal-suti-sari.png (Hindi transliterated). A fourth photo described like the first becomes red-cotton-saree-gold-border-2.png.

With the keyword “Handloom Saree” and the pattern {keyword}-{nn}, the same four files become handloom-saree-01.png to handloom-saree-04.png — handy for a gallery, though a different description for each photo serves image search better.

Image file name rules worth following

• Describe the picture, not the page: blue-denim-jacket-back.jpg beats product-page-image-3.jpg.
• Separate words with hyphens. Underscores aren’t read as word breaks everywhere, and spaces turn into %20 in URLs.
• Keep names short — three to six meaningful words is plenty. Repeating keywords doesn’t help and reads as spam.
• Rename before uploading. A new file name is a new image URL, so renaming an image that is already indexed means redirecting the old address or waiting for it to be found again.
• The file name is a small signal. Google leans far more on the surrounding text, the page and the alt text — which is why alt drafts come with every name.

Writing the alt text

Alt text is read aloud by screen readers and shown when an image fails to load, so it should say what the picture shows in a short phrase, such as “Red cotton saree with a gold zari border, folded”. The drafts start from your description and are marked EDIT ME so none slip onto a live page unreviewed. Purely decorative images should get an empty alt="" instead.

Before uploading, shrink the files with the Image Compressor and strip camera and location data with the EXIF Remover; for page URLs rather than file names, use the Slug Generator.